Browsing by Author "أ.م.د. احمد عباس حمادي"

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    Psychological Capital and its Impact on Organizational Citizenship: An Exploratory Study of the Opinions of a Sample of Employees at the General Company for Glass and Refractory Manufacturing
    (East African Scholars Journal of Economics, Business and Management, 2025-01-01) م.عذراء محسن عبد; أ.م.د. احمد عباس حمادي
    The purpose of the study was to determine how psychological capital affected the organizational citizenship behaviors and aspects of the General Company for Glass and Refractory Manufacturing's workforce. The research problem revealed a lack of understanding on the significance of using psychological capital in its dimensions, (self-efficacy, hope, optimism, flexibility). In building and strengthening organizational citizenship in its dimensions (altruism, sportsmanship, conscientiousness, and urban behavior). Theoretical framework: The research presented a theoretical presentation of the implications of the research variables, ideas and their dimensions as expressed in previous studies. The research also systematically organized the primary research hypothesis, which assumes the existence of a significant influence of psychological capital on corporate citizenship behavior, from which the research hypothesis model yielded a number of sub-hypotheses. Design/methodology/approach: Through a survey of sample perspectives regarding organizational citizenship and psychological capital, the descriptive analytical approach was chosen. The questionnaire was used to gather and examine data in order to frame the scientific component of the study. Thirty surveys were given out. It was fully recovered, meaning that the thirty surveys that made up the research's final sample were recovered. The (spss) package, which represents the last sample of employees at the General Company for Glass and Refractories Manufacturing, was also used to analyse the field portion of the study. The research: reached several conclusions, the most important of which is the existence of a correlation between psychological capital, organizational citizenship, and the company’s need for organizational citizenship. Originality/Value: This study represents a distinctive scientific contribution that urges officials in public organizations should priorities organizational citizenship and psychological capital in order to improve overall performance and foster a happy, productive workplace. Keywords: Psychological capital, organizational citizenship, General Company for Glass and Refractory Manufacturing
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    Subliminal advertising as an approach to enhance the mental image of products: An analytical study of customers of Mcdonald's chain restaurants in the Kurdistan region - Iraq
    (Asian Journal of Management and Commerce, 2024-05-07) أ.م.د. احمد عباس حمادي
    One of the key features of advertising is the ability to track results and analyze performance accurately, as it provides comprehensive data about campaigns, helping to understand what works and what needs improvement. This study investigates the impact of subliminal advertising, with its dimensions (font, shape, and color), on building the mental image of customers of McDonald's chain restaurants in the Kurdistan Region - Iraq. The study used a random sample of 260 customers of the surveyed restaurants and followed the descriptive-analytical approach. To ensure the validity of the study's hypotheses and explore relationships, multiple tests were conducted using the SPSS-V.25 statistical software. The study supported the proposed hypotheses, indicating a positive and direct relationship explaining that the increased use of subliminal advertising by the surveyed restaurants contributes to improving the positive mental image among their frequent customers.
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    The role of blockchain technology in enhancing digital marketing practices: An analytical study of the opinions of some virtual store customers in the qi services application
    (International Journal of Research in Marketing Management and Sales, 2025-01-06) أ.م.د. احمد عباس حمادي
    With the digitization of marketing, most influencer marketing activities are now conducted on social media platforms such as Facebook, Instagram, and Twitter. However, despite the increasing use of these platforms, studies on this subject remain scarce. Digital marketing relies on data, trust, and efficiency, yet it faces persistent challenges such as ad fraud, data breaches, and a lack of transparency. Blockchain technology offers a solution to these issues by establishing a secure, transparent, and efficient digital ecosystem. This study proposed a theoretical framework by leveraging relevant literature to achieve its research objectives. Using a descriptive-analytical approach, the opinions of 278 customers shopping from Qi application stores were analyzed. Data were collected through an online survey questionnaire designed via Google Forms. Various statistical methods were applied using Smart PLS 4 software to assess the data and examine the hypotheses. The findings indicated two significant impacts of blockchain technology and its dimensions on digital marketing. Consequently, a series of recommendations were proposed, including enhancing the design of store interfaces, increasing privacy and security through end-to-end encryption, and implementing instant alerts for any suspicious activity.
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    The Role Of E-Marketing In Enhancing Customer Loyalty / An Analytical Study In A Number Of E-Stores In Nineveh Governorate
    (Scientific Research Journal of Economics and Business Management, 2024-11-11) أ.م.د. احمد عباس حمادي
    A hypothetical strategy that considers the direction of the relationship between the dimensions of e-marketing and customer loyalty (CL) establishment was used in this work to investigate emarketing and its role in improving CL in some e-stores in Nineveh Governorate of Northen Iraq. The study proposed a theoretical framework by drawing on the related studies to accomplish the research goals. The opinions of 250 customers of the considered stores were sorted using a descriptive-analytical approach; dand micro levels within the studied stores in Nineveh, Iraq. ata collection was done using a survey questionnaire. Several statistical approaches were employed to assess the data and examine the ideas. The results indicated the presence of two significant connections between CL and e-marketing. Consequently, a series of recommendations was proposed, including the enhancement of product quality, since it bolsters the store's brand and fosters consumer loyalty while extending the clientele.
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    The role of wave marketing content in strengthening brand compass pillars: A descriptive analytical research in selected stores in the city of Kirkuk
    (International Journal of Research in Marketing Management and Sales, 2024-11-07) أ.م.د. احمد عباس حمادي
    The research aims to explore the role of wave marketing, represented by its dimensions (Strategy, tactics, value), in enhancing brand compass pillars (Brand vision, shared brand understanding, brand commitment, brand experience) within select retail stores in Kirkuk Province (MAXI MALL, ANKA MALL, O3, Carrefour). The researcher adopted a descriptive-analytical approach to achieve the study's objective, collecting data through a structured questionnaire as the primary research tool. A total of 325 questionnaires were distributed among customers of these stores. The study found a significant correlation between wave marketing and brand compass, with wave marketing positively influencing brand compass. Additionally, the research provided several recommendations
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    Three Phases Strategy Of Electronic Management Application " A Proposed Model"
    (Annual International Conference on Information and Sciences (AiCIS), 2020-02-06) أ.م.د. احمد عباس حمادي; أ.م.د. وسام علي حسين
    This study aims at conducting for a theoretical review of management connotations of electronic management applications for the sake of coming out with a proposed model .The proposed model is suggesting an electronic management application and adaptation through three-sage (phase) strategy that includes three stages (phases). These stages are: first, the right preparation and establishment for the electronic mechanisms , equipment and tools required in applying the electronic management within a suitable framework and ground for the basic requirements to create an appropriate environment for the dissemination and application of electronic management culture. Secondly, the development of the main elements which assist in activating the electronic system network as a harmonic system. Then testing and implementing these element.Thirdly, clarifying and presenting the basic requirements which are necessary in supporting the successful application of electronic management within the framework of supporting both internal and external environments. Additionally, the basic requirements and the global processes which lead to the expected results that are required to be achieved at each stage are clarified. The purpose for such clarification is to shed light upon the progress from one stage into another to provide a sequential comprehensive model for an integrated strategic vision explaining the stages of electronic management application
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    Using Digital Queues to Achieve Customer Satisfaction: The Intermediary Role of Improving Service Performance "An Analytical Study on the Trade Bank of Iraq-Basra Branch"
    (South Asian Research Journal of Business and Management, 2025-01-06) أ.م.د. احمد عباس حمادي
    There is no doubt that measuring customer satisfaction is one of the main factors for the success and continuity of organizations in the market. Iraq and its private banking institutions have made great strides in the field of services and customer satisfaction, and they seek to reduce time and speed of completion to provide better services to improve the reputation of the institution and its survival and continuity, This study aimed at investigating the relationship between customer satisfaction and Digital Queues through improving banking service. The study was implemented in the Trade Bank of Iraq - Basra Branch, and the study sample was (118) of the bank's customers, who were randomly selected. Statistical methods were used from descriptive statistics and proving the hypothesis by simple regression, and the results were reached that the device used in the bank that controlled the digital queues for services for customers was a complete achievement of the smoothness of the service process, reduced waiting to distribute service outlets, with excellent and correct performance by employees. The research recommends the necessity of using modern technical devices in the field of organizing digital queues, which contributes to raising the use of information technology and its multiple devices and technologies, helping to achieve speed in completing tasks, as the digital culture of the institution shows its adaptation to the digital environment inside and outside Iraq
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    انعكاس مهارات التسويق الابتكاري على الإيصاء الواسع : بحث استطلاعي في شركة آسيا سيل للاتصالات العراق
    (2018-08-19) أ.م.د. ياسر لطيف خلف; أ.م.د. احمد عباس حمادي; أ.م.د. زيد خوام محمود
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    دور القيادة الاصيلة في سلوك العمل الابداعي: بحث وصفي تحليلي لعينة من اراء العاملين في شركة زين للاتصالات المتنقلة في محافظة الانبار
    (University of Kirkuk Journal For Administrative and Economic Science, 2023-03-02) م.م. عقبة نافع سليم; أ.م.د. احمد عباس حمادي
    The current research aims to identify the role of the original leadership in the behavior of creative work in Zain Iraq in Anbar Governorate, and the researchers developed a questionnaire based on previous studies and the descriptive analytical approach was used and in order to achieve the goal of the research was distributed (33) questionnaire to an intentional sample of managers of Zain Iraq in Anbar Governorate, and in order to analyze the data was used statistical program (Spss.V25), the research reached several results, the most important of which are: The existence of two direct correlation between the original leadership and the behavior of creative work, and the research made several proposals, the most important of which are: attention to transparency and the adoption of balanced treatments for the decisions taken and decide on important matters through formal and informal consultative meetings with subordinates in order to create a state of solidarity on alternatives to solve them
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    دور تكنولوجيا المعلومات في تعزيز استدامة المنظمات
    (مجلة اقتصاديات الأعمال, 2022-07-30) م. عذراء محسن عبد; أ.م.د. احمد عباس حمادي
    The research aims to identify the role of information technology in the sustainability of organizations, and the research followed the analytical guardian approach, and the research sample was represented by (60) individuals from different workers at the University of Fallujah, where data was collected through a questionnaire prepared for this purpose, and the data was processed and extracted Results Using the statistical program (Spss), the research reached several results, the most important of which are: There are two correlations and impacts between information technology and organizational sustainability.