Social responsibility for tourism companies and its reflection on strategic reputation

Abstract

This research aimed to identify the role of social responsibility in its dimensions as an independent variable (economic responsibility, legal responsibility, ethical responsibility, voluntary responsibility) in achieving strategic reputation as a dependent variable in its dimensions (creativity, organizational culture, and quality of service). A purposive sample was chosen by the comprehensive inventory method, which is (director, assistant director, heads of departments) for their leadership and strategic roles in enhancing the reputation of their organizations and their number reached 35 respondents. A questionnaire was the main tool used the collection of information and analysis was through the SPSS v.23 program, For testing the research hypotheses, statistical methods were used (mean, standard deviation, Spearman correlation coefficient, simple regression coefficient, confirmatory factor analysis), and the most important results that were reached was that there is a positive correlation of social responsibility in achieving the organization's reputation and it has attained the highest correlation of the creativity dimension in achieving strategic reputation, as well as a high impact of responsibility in achieving the organization's reputation.