The Role of Digital Leadership in promoting Organizational Pride Exploratory Research at Zain Telecom Company in Iraq

Abstract

This study sought to find out the role played by digital leadership (as an independent variable) in enhancing Organizational Pride (as a dependent variable) in Zain Telecom Company in Iraq. The research problem was identified in knowing the extent to which digital leadership contributes to enhancing organizational pride, and accordingly a hypothesis was built for the study, which reflects the correlation and influence relationships between its main variables and its sub-dimensions, and (Zain Telecom Company) in Iraq (the headquarters in Baghdad) was chosen as the field for the application of this study. The researchers depended on the descriptive analytical approach in completing their research. The study sample consisted of (41) managers who represented the company's (middle leaders and supervisory) leaders from its community of (54) managers. The questionnaire was adopted as a basic tool in collecting and analyzing the data that were processed and analyzed using the statistical program (Statistical Package for the Social Sciences) (SPSS). The study reached a set of results, the most important of which is the absence of a significant statistically significant effect between digital leadership in its dimensions and organizational pride in Zain Telecom company, and this means that the company’s leaders did not have a clear perception of the importance of digital leadership and the great role it plays in raising the company’s position and making employees They feel proud to belong to it.