The Role Of E-Marketing In Enhancing Customer Loyalty / An Analytical Study In A Number Of E-Stores In Nineveh Governorate

Abstract

A hypothetical strategy that considers the direction of the relationship between the dimensions of e-marketing and customer loyalty (CL) establishment was used in this work to investigate emarketing and its role in improving CL in some e-stores in Nineveh Governorate of Northen Iraq. The study proposed a theoretical framework by drawing on the related studies to accomplish the research goals. The opinions of 250 customers of the considered stores were sorted using a descriptive-analytical approach; dand micro levels within the studied stores in Nineveh, Iraq. ata collection was done using a survey questionnaire. Several statistical approaches were employed to assess the data and examine the ideas. The results indicated the presence of two significant connections between CL and e-marketing. Consequently, a series of recommendations was proposed, including the enhancement of product quality, since it bolsters the store's brand and fosters consumer loyalty while extending the clientele.