VI-iii- Department of Business Administration

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Analyze and Investigate the Risks Facing Iraqi Economy for the Period (2003-2019)
(Industrial Engineering & Management Systems, 2023-09-17) أ.د. خالد عبد الله ابراهيم; أ.د. احمد وهيب حسين
This paper aims to analyze and investigate the risk that facing the Iraqi economy based on mathematical models for the period 2003 to 2019. International uncertainties could dampen next market activity and create crises. The Kolmogorov- Smirnov Test, the normality test, and the Multicollinearity Test have all been run and shown to be consistent with the hypotheses. It was the need for communication between the Iraqi securities market and domestic financial and economic institutions that sparked this study's premise. Expected return and risk values of the Iraqi money market were analysed statistically using three different mathematical models. The study found various things, but the most important one was that the Iraqi securities market doesn't play much of a part in the country's economy. The risk of being hit hard by fallout from international crises that may be exacerbated by illegal capital flows leading to irrational speculation as a result of the anticipated openness. Vulnerability to external difficulties makes it tough to implement monetary and financial policies
Banking performance between financial inclusion and development financing in achieving sustainable development in Iraq after 2004
(Al Kut Journal of Economics and Administrative Sciences, 2024-02-24) د. منذر علوي حميد; د. حنان شاهين حسين
The research sets out to demonstrate the performance of the banking system in participating in achieving a diversified economy and a sustainable environment for the current generation and future generations in order to achieve a sustainable improvement in the quality and quality of the outcomes of social, economic and environmental life, which contribute to supporting sustainable development programs, Sustainable development requires the availability of a number of basic pillars to achieve it, and at the forefront of these pillars is the safety of the banking system and its financial structure, as it is the treasury in which various sources of funds meet from local and non-local inputs, which weaken their effectiveness for reasons. The first of these reasons is the decline in initiatives and strategies that It supports bank financing for various productive economic sectors in Iraq, The second reason appears in the weakness of financing management and the clear failure to
Conceptual model of internet banking adoption with perceived risk and trust factors
(TELKOMNIKA Telecommunication Computing Electronics and Control, 2023-02-23) د. عمر عبد المجيد حمود
Understanding the primary factors of internet banking (IB) acceptance is critical for both banks and users; nevertheless, our knowledge of the role of users’ perceived risk and trust in IB adoption is limited. As a result, we develop a conceptual model by incorporating perceived risk and trust into the technology acceptance model (TAM) theory toward the IB. The proper research emphasized that the most essential component in explaining IB adoption behavior is behavioral intention to use IB adoption. TAM is helpful for figuring out how elements that affect IB adoption are connected to one another. According to previous literature on IB and the use of such technology in Iraq, one has to choose a theoretical foundation that may justify the acceptance of IB from the customer’s perspective. The conceptual model was therefore constructed using the TAM as a foundation. Furthermore, perceived risk and trust were added to the TAM dimensions as external factors. The key objective of this work was to extend the TAM to construct a conceptual model for IB adoption and to get sufficient theoretical support from the existing literature for the essential elements and their relationships in order to unearth new insights about factors responsible for IB adoption.
Data Analysis of An Exploring the Information Systems Success Factors for Early Warning Systems Adoption
(Babylonian Journal of Machine Learning, 2024-06-20) د. عمر عبد المجيد حمود
Naturally occurring floods are an essential part of life in many parts of the world. Floods, of all the natural dangers, have the greatest effect on society because they cover large geographic regions, happen often, and have a lasting negative socioeconomic impact. Thus, it becomes necessary to design a comprehensive and successful strategy for preventing floods, which will require technical advancements to improve the operational efficacy of government organizations. The Flood Early Warning and Response System (FEWRS), which gives pertinent stakeholders fast information and practical reaction guidelines, emerges as a critical instrument in reducing the loss of lives and property. Unfortunately, current FEWRS frequently fall short of providing enough information on flood disasters, which reduces their ability to mitigate local-level effects and impedes attempts to save lives. Assessing the effectiveness of information systems (IS) within this particular setting is a noteworthy obstacle for scholars, professionals, and administrators. The objective of this research is to tackle this difficulty by exploring the factors that lead to the success of FEWRS. This involves incorporating risk knowledge and response capabilities into the standard IS success model. The present study employs the DeLone and McLean (D&M) models due to their efficaciousness in meeting the designated requirements that are essential for mitigating the impact of flooding disasters
Determinants Influencing E-Payment Adoption Amidst COVID-19: A Conceptual Framework
(International Conference on New Media Studies Bali, Indonesia, 6-8 December 2023, 2023-12-07) د. عمر عبد المجيد حمود
In recent years, there has been a significant surge in the demand for electronic payments (e-payments), particularly during the COVID-19 pandemic. E-payments have played a crucial role in promoting social distancing and mitigating the spread of the COVID-19 virus. Several studies have examined user goals and intentions in this context. The primary objective of this research is to develop a conceptual model that integrates the Technology Acceptance Model (TAM) with the Health Belief Model (HBM) to explore the factors influencing people's willingness to embrace e-payment methods. Both TAM and HBM serve as foundational frameworks in this study. Consequently, this research contributes to our understanding of how perceived usefulness and ease of use impact the adoption of e-payments. The study introduces a proposed framework yet to undergo empirical testing, emphasizing the need for empirical investigations to validate its suitability. This framework can be a valuable tool for bankers, managers, and practitioners in assessing their clients' inclination toward adopting e-payment services
Efficiency Evaluation of the Residential Job in Al-Fallujah City
(مجلة كلية المعارف الجامعة, 2022-04-06) م. هويدة عبد الغني سطم
The research aims to identify the study of the efficiency of the housing function in the city of Fallujah and its problems, and to know its housing and population characteristics through the use of a number of criteria (population characteristics, occupancy rate, housing ownership, the nature of materials used in construction, the area of the housing unit and the number of floors, as well as the presence of the garage, home garden and design) to determine the extent The efficiency of the housing unit to create a healthy environment in the housing unit and its compliance with the standards in force locally, knowing the housing need, the number of existing housing units, the problems it faces in terms of infrastructure, economic and social problems, and making recommendations aimed at advancing the housing reality in the city, and thus the research took the following aspects. First: Population distribution and population density. Second: Characteristics of the housing unit in the city of Fallujah. Third: Residential regions in the city of Fallujah. Fourth: The reality of the problems of the residential job
Hybrid Spotted Hyena based Load Balancing algorithm (HSHLB)
(Mesopotamian journal of Big Data, 2024-11-02) د. عمر عبد المجيد حمود
In this article, we probe into the middle of our suggested dynamic burden distribution mechanism. We name it Hybrid Spotted Hyena based Load Balancing algorithm (HSHLB). To begin with, the current literature provides an overview of the Spotted Hyena Optimization Algorithm (SHOA) and its basic behaviors that include migration, and attacking. Next, we unveil what is referred to as Load Balancing Algorithm (LB), and explain its fundamental concepts at the same time as we reemphasize various special features. Thirdly, realizing that both SHOA and LB methods have their comparative advantages and disadvantages within our system, engagement in a hybridization process between SHOA and LB yields reputation for a more powerful HSHLB. Fourthly I will demonstrate how these three algorithms are applied jointly, and how best their beneficial qualities are taken by HSHLB without bringing about their disadvantageous attributes. While reading this section, the reader will be able to educates himself on how the HSHLB functions, which will enable him understand all the processes that are involved in this program among other parameters that are necessary for implementation hence simplicity shall be dealt through the use of pseudocode or flowcharts meant to depict the actual process of the implementation of HSHLB. To sum up to this stage of the work Section 3 introduced a theoretical basis for the application of HSHLB in an attempt to achieve the goal of dynamic load balancing to pave way to the remaining parts of the work which presents revised implementation strategies, results, and analysis. When comparing different aspects for example SHOA and LB; it prove beyond doubt that HSHLB could be an answer to many sided challenges resulting from load balancing within the cloud computing since resource provision can be optimally enhanced by strengths registering to these methods and more importantly improving on service quality(QoS
ISO 21001 تأثير ممارسات أدارة الإحتواء العالي في جاهزية تطبيق المواصفة الدولية
(جامعة الانبار, 2022-03-10) م.م. عقيل ابراهيم علي
The current study aimed to verify and prove the effect of High Involvement Management Practices in the implantation of the (ISO21001:2018) international standard, stemming from importance of these practices in mobilizing, developing and leveraging the human resources potentials of the population of the study at the University of Anbar. The University of Anbar was selected as a field study because of its fertile environment for research and study in this subject and its evolutionary orientation towards scientific integrity, and its regional and international competitive position
Spatial Analysis of the Components of Agricultural Development in the Countryside of Karma District
(Journal of Tikrit University for Humanities, 2022-09-12) م. هويدة عبد الغني سطم
Agricultural development is one of the most important means that can contribute to reducing the phenomenon of food deficit. Policy of agricultural development focuses on all capabilities and programs that are organized within a unified progressive program aims at developing the agricultural sector and establishing institutions to serve market-oriented production, regulate land tenure and improve the income level. Therefore, the main objective of this research is to study and analyze the most important natural and human constituents and the role that these components play in developing this sector after standing on the most prominent obstacles and determinants what impedes the development of agricultural lands. One of the reasons for choosing Karma district is related to its agricultural capabilities that qualify it for agricultural expansion in the production of agricultural crops، especially grain
Subliminal advertising as an approach to enhance the mental image of products: An analytical study of customers of Mcdonald's chain restaurants in the Kurdistan region - Iraq
(Asian Journal of Management and Commerce, 2024-05-07) أ.م.د. احمد عباس حمادي
One of the key features of advertising is the ability to track results and analyze performance accurately, as it provides comprehensive data about campaigns, helping to understand what works and what needs improvement. This study investigates the impact of subliminal advertising, with its dimensions (font, shape, and color), on building the mental image of customers of McDonald's chain restaurants in the Kurdistan Region - Iraq. The study used a random sample of 260 customers of the surveyed restaurants and followed the descriptive-analytical approach. To ensure the validity of the study's hypotheses and explore relationships, multiple tests were conducted using the SPSS-V.25 statistical software. The study supported the proposed hypotheses, indicating a positive and direct relationship explaining that the increased use of subliminal advertising by the surveyed restaurants contributes to improving the positive mental image among their frequent customers.
The readiness of the University of Anbar to implement the international standard ISO21001:2018
(International Journal of Early Childhood Special Education (INT-JECSE), 2022-02-10) م.م. عقيل ابراهيم علي
The current research aims at the extent of readiness to apply the international standard ISO21001:2018 at the University of Anbar, the study community. And an indication of the level of understanding and awareness of the leaders at the University of Anbar for the standard and the possibility of its application in the units of the university according to their responses. The study relied on the descriptive analytical method in the practical aspect, and used the questionnaire as a main tool for data collection, in addition to the checklist, which was audited by specialists in the field of external auditing who obtained the certificate of a chief quality auditor (lead auditor). The forms were distributed to the study sample of (160) individuals, which were represented by (deans' assistants, Scientific department managers, directors of research centers, Supportive department managers, Quality officials and managers at the university) and they were fully retrieved and 152 of them were valid. The study used the statistical methods Amos and Spearman's factor to analyze the data. The study found a contrast in the answers to the study sample, which differed according to their job positions, and the position of quality managers at the university had the best answers. Which indicates their awareness of the standard and the possibility of harnessing their understanding to train university employees to apply the standard
The role of blockchain technology in enhancing digital marketing practices: An analytical study of the opinions of some virtual store customers in the qi services application
(International Journal of Research in Marketing Management and Sales, 2025-01-06) أ.م.د. احمد عباس حمادي
With the digitization of marketing, most influencer marketing activities are now conducted on social media platforms such as Facebook, Instagram, and Twitter. However, despite the increasing use of these platforms, studies on this subject remain scarce. Digital marketing relies on data, trust, and efficiency, yet it faces persistent challenges such as ad fraud, data breaches, and a lack of transparency. Blockchain technology offers a solution to these issues by establishing a secure, transparent, and efficient digital ecosystem. This study proposed a theoretical framework by leveraging relevant literature to achieve its research objectives. Using a descriptive-analytical approach, the opinions of 278 customers shopping from Qi application stores were analyzed. Data were collected through an online survey questionnaire designed via Google Forms. Various statistical methods were applied using Smart PLS 4 software to assess the data and examine the hypotheses. The findings indicated two significant impacts of blockchain technology and its dimensions on digital marketing. Consequently, a series of recommendations were proposed, including enhancing the design of store interfaces, increasing privacy and security through end-to-end encryption, and implementing instant alerts for any suspicious activity.
The role of digital knowledge management in improving creative performance by mediating talent management: An exploratory study on a sample of employees at the Al-Fallujah University
(International Journal of Research in Human Resource Management, 2024-10-18) أ.م.د. وسام علي حسين; م.م. احمد مجيد حسين
Digital knowledge management and talent management for employees is one of the basic resources of organizations in building intangible resources, and due to the lack of research conducted on the role of digital knowledge management in improving creative performance by mediating talent management strategies, this study took pales to study the importance of digital knowledge management for the human resource across its dimensions (acquiring digital knowledge, organizing and preserving digital knowledge, distributing digital knowledge, and the application of digital knowledge) and its impact on improving the creative performance of the university across its dimensions (fluency, originality, problem sensitivity, and flexibility) through the mediating role of talent management strategies. A set of hypotheses were formulated and tested using a descriptive-analytical approach, which targeted the academic staff at Al-Fallujah University. A questionnaire was used as a primary tool for data collecting; the questionnaire was distributed to (65) participants, of which (61) were analyzed after excluding (4) for invalidity. The study employed several statistical methods for data analysis, including (approximate validity, inflation coefficient, Cornbrash's alpha coefficient, and regression analysis) additionally, the study used (AMOS v21) software to test and verify the validity of the proposed model. The study results indicated that digital knowledge management and the university’s talent management strategies contribute positively to enhancing creative performance. Moreover, the findings indicated the existence of a weak (partial) mediation of talent management in strengthening the impact of digital knowledge management on creative performance in the researched context. The study provided a set of recommendations that the organization can adopt in order to improve its current and future situation and also can be exploited in order to face the shortage of qualified and talented individuals
The Role Of E-Marketing In Enhancing Customer Loyalty / An Analytical Study In A Number Of E-Stores In Nineveh Governorate
(Scientific Research Journal of Economics and Business Management, 2024-11-11) أ.م.د. احمد عباس حمادي
A hypothetical strategy that considers the direction of the relationship between the dimensions of e-marketing and customer loyalty (CL) establishment was used in this work to investigate emarketing and its role in improving CL in some e-stores in Nineveh Governorate of Northen Iraq. The study proposed a theoretical framework by drawing on the related studies to accomplish the research goals. The opinions of 250 customers of the considered stores were sorted using a descriptive-analytical approach; dand micro levels within the studied stores in Nineveh, Iraq. ata collection was done using a survey questionnaire. Several statistical approaches were employed to assess the data and examine the ideas. The results indicated the presence of two significant connections between CL and e-marketing. Consequently, a series of recommendations was proposed, including the enhancement of product quality, since it bolsters the store's brand and fosters consumer loyalty while extending the clientele.
The Role of Internal Marketing of Human Resources in Promoting Innovative Work Behaviors: An analytical Study in Al-Furat General Hospital
(East African Scholars Journal of Economics, Business and Management, 2025-01-13) أ.م.د. وسام علي حسين; م.م. احمد مجيد حسين; م.م. احمد طلال خلف
The research aims to know the role of internal marketing of human resources as an independent variable with its dimensions (empowerment, internal communication, training and development, incentives and rewards) in enhancing innovative work behavior as a dependent variable, Al-Furat General Hospital was chosen as the study community. Given that the two variables under study have intellectual importance in directing activities related to internal marketing of human resources to enhance the innovative behavior of Fallujah Teaching Hospital cadres in providing health services, the sample required to survey their opinions included (82) opinions out of (86) opinions, and the descriptive analytical approach and questionnaire were adopted as a tool for collecting data. The researcher relied on the program (SPSS V.26, SMART PLS V.4) to analyze the data and test the validity of the hypotheses. The results showed the validity of the relationship at the level of the main and sub-variables under study, which indicates the essential role played by internal marketing in enhancing the innovative behavior of working individuals.
The Role of Leadership Capabilities in the Quality of Strategic Decisions: an Exploratory Study of the opinions of Administrative Leaders in the Administrative and financial department of the Federal Integrity Commission
(NTU Journal for Administrative and Human Sciences, 2024-11-01) م.م. عقيل ابراهيم علي
The study aims to know the role played by entrepreneurial capabilities, represented by their dimensions (strategic ability, opportunity ability, commitment ability, conceptual ability, resource organization ability) in enhancing the quality of strategic decisions, as the problem of the study was represented by a main question that says (Do entrepreneurial capabilities contribute to enhancing the quality of Strategic decisions in the researched organization?) For this purpose, a hypothetical study plan was drawn up, and the descriptive analytical approach was chosen as a study approach. The study relied on the questionnaire as the main tool for the study to collect and analyse data. The study sample was represented by a purposive sample (comprehensive enumeration) of the administrative leaders in the administrative and financial department of the Authority. Federal Integrity included (department heads, assistant department heads, and divisional officials), and a questionnaire was distributed to them to survey their opinions. (49) questionnaires were distributed to the study sample, of which (43) questionnaires were returned, valid for statistical analysis, with a retrieval rate of (95%). The data was analysed using the statistical program (SPSS.ver26) and a set of statistical methods were employed to extract the results. The study concluded that there are two correlations and influences that support the reliance of the researched organization on its leadership capabilities that will contribute to enhancing the quality of its strategic decisions.
The role of psychological capital in building mindfulness An analytical study of the opinions of a sample of the academic staff in the presidency of the University of Fallujah
(مجلة اقتصاديات الاعمال, 2023-07-30) م.م. عقبة نافع سليم; أ.م.د. زيد خوام محمود
The main objective of this research is to identify the importance of the role that psychological capital plays in strengthening and building mindfulness among a sample of the leadership cadre in the presidency of the University of Fallujah. The research problem indicated a lack of awareness of the importance of employing psychological capital in its dimensions (self-efficacy, hope, optimism Flexibility) in building and enhancing mindfulness in its dimensions (distinction, alertness, orientation towards the present, awareness of multiple points of view, openness to the new), so the importance of research is highlighted in an attempt to highlight some solutions that would address some of the problems facing organizations, especially educational ones, and the approach that was taken Its adoption is the descriptive analytical approach by surveying the opinions of the research sample regarding both psychological capital and mental alertness. For the purpose of framing the practical side of the research, the questionnaire was relied on to collect and analyze data, where (63) questionnaires were distributed, but the correct retriever is (50) questionnaires representing the final sample of the research from the staff working in the presidency of the University of Fallujah, and the analysis of the field side of the research It was done through the statistical package (SPSS), and the research reached several conclusions, the most important of which is the existence of a significant correlation between psychological capital and mindfulness in the researched university. This came as a result of the need of the university and its owners for mindfulness.
The Role of Social Responsibility (According to the ISO26000 Guidance) in Enhancing Reputation Organizational
(publié in Res Militaris (resmilitaris.net), 2023-03-02) م.م. محمد ابراهيم سليمان
This research aims to diagnose the nature of the relationship and influence between social responsibility and the principles of the ISO26000 guidance document (accountability, transparency, ethical behavior, respect for relevant stakeholders, respect for the rule of law, respect for international behavior standards, and respect for human rights) and organizational reputation based on its dimensions (leadership, financial performance, service quality, and organizational innovation) in the Anbar governorate's management, using a descriptive-analytical approach. The research sample consisted of 108 employees working in the management, selected using a purposeful sampling method based on Krejcie & Morgan's table. The questionnaire was used as the main tool for collecting data on research variables. The data was analyzed using SPSS version 23 and various statistical methods such as mean, standard deviation, variation coefficient, Pearson's correlation coefficient, multiple regression analysis, f-test, t-test, determination coefficient (R2), and beta coefficient. The research results showed a positive and meaningful relationship between social responsibility according to the ISO26000 guidance document and its principles and organizational reputation based on its dimensions. The main recommendations include the importance of paying attention to social responsibility in organizational management and the need for organizations to implement the principles of the ISO26000 guidance document to improve their reputation
The role of wave marketing content in strengthening brand compass pillars: A descriptive analytical research in selected stores in the city of Kirkuk
(International Journal of Research in Marketing Management and Sales, 2024-11-07) أ.م.د. احمد عباس حمادي
The research aims to explore the role of wave marketing, represented by its dimensions (Strategy, tactics, value), in enhancing brand compass pillars (Brand vision, shared brand understanding, brand commitment, brand experience) within select retail stores in Kirkuk Province (MAXI MALL, ANKA MALL, O3, Carrefour). The researcher adopted a descriptive-analytical approach to achieve the study's objective, collecting data through a structured questionnaire as the primary research tool. A total of 325 questionnaires were distributed among customers of these stores. The study found a significant correlation between wave marketing and brand compass, with wave marketing positively influencing brand compass. Additionally, the research provided several recommendations
Three Phases Strategy Of Electronic Management Application " A Proposed Model"
(Annual International Conference on Information and Sciences (AiCIS), 2020-02-06) أ.م.د. احمد عباس حمادي; أ.م.د. وسام علي حسين
This study aims at conducting for a theoretical review of management connotations of electronic management applications for the sake of coming out with a proposed model .The proposed model is suggesting an electronic management application and adaptation through three-sage (phase) strategy that includes three stages (phases). These stages are: first, the right preparation and establishment for the electronic mechanisms , equipment and tools required in applying the electronic management within a suitable framework and ground for the basic requirements to create an appropriate environment for the dissemination and application of electronic management culture. Secondly, the development of the main elements which assist in activating the electronic system network as a harmonic system. Then testing and implementing these element.Thirdly, clarifying and presenting the basic requirements which are necessary in supporting the successful application of electronic management within the framework of supporting both internal and external environments. Additionally, the basic requirements and the global processes which lead to the expected results that are required to be achieved at each stage are clarified. The purpose for such clarification is to shed light upon the progress from one stage into another to provide a sequential comprehensive model for an integrated strategic vision explaining the stages of electronic management application